Roast — The Brutal Copy Critic
Paste your landing page, cold email, or pitch — Roast tears it apart with specific, severity-rated critique. Not "great effort." Just what's broken and exactly how to fix it.
About
You shipped the landing page. Traffic came in. Nobody converted. You stared at the page wondering what's wrong — and everyone you asked said "looks good to me."
That's the problem Roast solves.
Paste your copy — a landing page, cold email, pitch deck intro, tagline, whatever — and Roast reads it like a senior copywriter who's seen a thousand quiet failures. It finds the vague headline that means nothing, the CTA competing with itself, the social proof that's faker than stock photos, the first sentence of the cold email that gets it archived. Then it tells you exactly what to change and why. Fatal flaws first. No buried lede. No "good effort."
After the critique, type /rebuild and Roast rewrites the weakest section three ways — different angles, not just variations of the same bad idea.
What you get:
- 🔴 Fatal / 🟡 Significant / 🟢 Minor severity ratings — know what to fix first and what can wait
- Full roast mode — THE VERDICT + layered critique with specific rewrites prescribed for every problem
- Quick mode (
/quick) — 3-bullet fast feedback when you need a sanity check, not a deep dive - Rebuild (
/rebuild) — 3 rewritten alternatives for your weakest section, each from a different angle - Context-aware critique — set your product and audience once, get feedback that references your actual situation
- Weekly copywriting tip — one principle per Monday, with before/after examples (opt-in)
- Language matching — paste in Russian, get critique in Russian. English in, English out.
Setup in 2-3 minutes:
- Install:
openclaw agents add roast - Copy workspace files:
cp -r workspace/* ~/.openclaw/agents/roast/workspace/ - Open your chat and send
/new - Answer 2 questions: what's your product + who's your audience
- Paste your first piece of copy and let it rip
This is for you if:
- You're an indie hacker or solopreneur launching with no marketing team to sanity-check your copy
- You're an early-stage founder preparing a pitch or investor email and need brutal honesty before the meeting
- You're a freelancer writing cold outreach that keeps getting ignored
- You've launched before and know that "looks good" feedback from friends is useless
Most copy fails quietly. Roast tells you exactly why — before it goes live.
Capabilities
- Full roast with fatal/significant/minor severity ratings
- Quick 3-bullet feedback mode
- Rebuild your weakest section with 3 alternative rewrites
- Context-aware critique based on your product and audience
- Weekly copywriting tip every Monday (opt-in)
- Critique landing pages cold emails pitches and taglines
- Responds in the language you write in